Dental Insurance

About 74 million Americans - 23% of the 
population - have no dental insurance coverage.1

Product Information

Preserving dental health is important to a person’s overall well-being. Make it easy for your clients to receive routine maintenance and other essential services with a Golden Rule Insurance Company Dental plan.

Golden Rule Insurance Company Dental plans offer:
Coverage for preventive services
Access to a large network of providers
Optional Vision benefit in most states
Junior Dental
Senior Dental and 50


Let us be the secret to your success!
Start here with these sales tips to help you with your next client quote.

Sales Tips

We want you to be successful and feel prepared to present our product portfolio to your clients.

Use these Sales Tips to grow your Dental business.

  • Provide Dental for all ages, even age 64+ clients - Golden Rule Insurance Company Dental Insurance is available to clients of all ages, as long as the primary insured is at least 18 years of age. This easy-to-use product can even benefit your age 64+ clients in need of dental coverage. Open Enrollment is a great time to ask!
  • Access to hearing discounts available on all Enhanced Dental Plans - Access to discounts on hearing exams and aids are available through EPIC Hearing Healthcare with the Dental Primary and Premier Plans. Senior Plans include an annual hearing exam and a hearing aid benefit that increases each year the benefit is not used, up to $750.
  • Present enhanced coverage by adding a Vision rider - For only a few dollars more, your clients can add a Vision insurance option. Vision plans cover eye exams and offer benefits for glasses and/or contacts. Ask your clients if they need vision coverage with their dental plan. Availability varies by state.


When is the right time to offer a certain product?
How does it compare to other options?
We have the answers right here.

Product Positioning

We know your clients have a choice of products to meet their needs. That's why we want to share a few ways our Dental products may be the best option for your client.

  • Emphasize no waiting period for check-ups - Golden Rule Insurance Company dental plans cover preventive services without a waiting period. Once your client's plan becomes effective, they're ready to use their coverage for regular dental check-ups. Let them know when they apply!
  • ACA coverage includes pediatric dental but what about mom and dad? Don't forget to present dental to all clients.
  • The Enhanced Dental Premier Plus Plan provides orthodontia coverage. This may be a helpful benefit to families with children.

Not for consumer use. Golden Rule Insurance Company is the underwriter and administrator of these plans.

1 National Association of Dental Plans Dental Benefits Report: Enrollment, August 2017 

Most products and services are underwritten by Golden Rule Insurance Company or Oxford Health Insurance, Inc.
References to UnitedHealthcare pertain to each individual company or other UnitedHealthcare affiliated companies.
Administrative services are provided by United Healthcare Services, Inc.
UnitedHealthOne is a brand name that represents a portfolio of insurance options for individuals and families.
All products require separate applications. Separate policies or certificates are issued. Medical plans are medically underwritten– see the product brochures and applications.
Product availability varies by state.
Not for Consumer Use 
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