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Why Choose UnitedHealthcare?

You want the best for your family.

That includes access to top quality health care. We understand that buying health insurance can be complicated, perhaps even a little intimidating. But we’ve been at this a long time. The family of UnitedHealthcare companies have served the health insurance needs of individuals and families since 1946. So we know how to make it easier for you to take care of your family. We’re committed to coming alongside you and providing the support you need – from choosing a plan to filing claims and collecting benefits. We combine small-town, family-friendly service with the benefits of a big network to provide you with health insurance you can count on.


Our Company



The UnitedHealthcare family of companies includes Golden Rule® Insurance Company, who offers and underwrites individual and family insurance products. Prior to being purchased by UnitedHealthcare in 2003, Golden Rule Insurance Company had served the insurance needs of families and individuals for decades. The expertise brought in by Golden Rule has now become an important component of UnitedHealthcare branded insurance products offered on or through one of our licensed insurance representatives over the phone. Shopping with us means browsing products supported by over 80 years of personal insurance experience.

In 2019, UnitedHealthcare acquired HealthMarkets Insurance Agency® and The Chesapeake Life Insurance Company®, allowing UnitedHealthcare to focus on greater access to health care options for individuals and families. HealthMarkets' expertise as a leading distributor of health insurance, Medicare Advantage and Part D products, supplemental and life insurance products, along with The Chesapeake Life Insurance Company portfolio of supplemental products, helps UnitedHealthcare provide for the insurance needs of more people. UnitedHealthcare can now meet more individuals when and where they find it most convenient, allowing UnitedHealthcare to be there for what matters in the communities that we serve.



Our People

Our licensed insurance agents are health insurance plan experts and real people. They get health care needs and budgets, and they’re here to help you. 


Golden Rule Insurance Company, which underwrites many of the individual insurance products, is rated “A+” (Superior) by A.M. Best.F2 The Chesapeake Life Insurance Company is rated “A” (Excellent) by A.M. Best.F2 This worldwide, independent organization reviews insurance companies and other businesses and publishes opinions about them. Their ratings are an indication of the financial strength and stability of UnitedHealthcare products. UnitedHealthcare makes decisions every day to stay financially sound to ensure we can be there for you from the first day to the last day you have your coverage with us.



At UnitedHealthcare, we do our best to ensure our products meet the needs of our customers right now and evolve to meet new needs going forward. We're grateful for any recognition knowing that what we're doing is helping customers. We're also always looking to improve products and benefits to meet the demands of the quickly changing health care landscape.

UnitedHealthOne® is a brand used to represent several companies under UnitedHealthcare that provide products and services designed specifically for individuals and families. These products and services are available on and other marketing sites, and through licensed insurance representatives. Some companies represented under UnitedHealthOne are marketed under UnitedHealthcare brand.