UnitedHealthOne® is a brand representing UnitedHealthcare branded individual insurance products. UnitedHealthcare family and individual insurance plans are underwritten by Golden Rule Insurance Company. Prior to being purchased by UnitedHealthcare in 2003, Golden Rule Insurance Company had served the insurance needs of families and individuals for decades. The expertise brought in by Golden Rule has now become an important component of UnitedHealthcare branded insurance products offered on UHOne.com. Shopping here or calling, means browsing products supported by over 75 years of personal insurance experience.
In 2019, we acquired HealthMarkets Insurance Agency and Chesapeake Life Insurance Company®, which underwrites the SureBridge® branded portfolio of insurance products. HealthMarkets' expertise as a leading distributor of health insurance, Medicare Advantage and Part D products, supplemental and life insurance products along with the SureBridge® portfolio of supplemental products helps UnitedHealthcare provide for the insurance needs of more people. UnitedHealthcare can now meet more individuals when, and where, they find it most convenient, pursuing the UnitedHealthcare mission to help people live healthier lives.